Zoraida is an independent creative based in New York City who advocates for social impact through brand identity and visual communication design, art direction, and poetry.
As a Filipino immigrant learning to read, write, and speak English, she became fascinated by the power of communication and its many forms. In taking her passion for communication one step further, she taught herself illustration and graphic design. To maximize her learning, she moved to San Francisco to study product design. Through her education and experience she was able to define a holistic and human-centered approach to her creative process. The work she creates meets at the intersections of aesthetic, experience, empathy, and compassion.
Their pronouns are they/them/she/her.