Filmmaker Alexandra Henry set out to capture women street artists all over the world, starting in New York City. She titled the film Street Heroines.
The branding for Street Heroines was an exploration in traditional street art and graffiti in urban populations.
During our kickoff meeting, Alex had shown me an early cut of her film and the logo she had been using for promotion. It was inspired by stencils -- a cardboard or thick piece of paper containing cut outs of the artwork that would then be spray-painted, onto sidewalks or exteriors of buildings. Inspired by this form of graffiti, I had cut out the counters of the R, O, A, B and D and layered the logo upon photography to display a stenciled visual.
While filming, Alex had shot a vast array of rich and colorful photography. Most of the images featured the womens' faces, so in order to keep with graffiti culture and not break the law. For the posters above, I had chosen images where anonymity was honored. While a traditionally male-associated art movement, it was intriguing to play around with 'effeminate' coloring and explore the many different definitions for the female gender.
Pop Up Art Show
On April 26, 2016, Alex had a pop up fundraiser and trailer screening at Rabbithole Gallery in Dumbo, Brooklyn. I was invited as a guest and had the wonderful opportunity to meet local graffiti artists.